Palos Verdes Footwear Inc. has been the leader of quality and fashionable footwear for over a decade. President John Lovely and his son, Michael, founded Palos Verdes Footwear in the fall of 1995 with the intentions of fulfilling the industry’s need for footwear that combined comfort and style. The company continues to be family owned and operated by John Lovely, with Brian Lovely directing the design and product, and Michael Lovely overseeing the sales and marketing. The Lovely family has over 70 combined years of footwear experience, and the anding internationally. Over the past thirteen years, Palos Verdes Footwear Inc. has provided some of the hottest brands on the market.
Palos Verdes Footwear wanted to make shoes that would represent their lifestyle. Starting from the beaches of Southern California, (Hermosa and Manhattan) their style became a culture phenomenon. In 1999, Palos Verdes Footwear was named the Wholesale Licensee of the Year and became one of the major sponsors of the AVP Tour.
The success of their West Coast brands prompted Palos Verdes Footwear to launch a hot new brand called VOLATILE. VOLATILE quickly became a form of expression within the world of fashion and has grown into an internationally known brand. VOLATILE footwear satisfies the needs of the customer by offering a diverse line of shoes, sandals, and boots that are as unique as the personalities of the people who wear them. VOLATILE continues to lead the world of fashion with hot designs that provide comfortable footwear at reasonable prices. The VOLATILE brand has been seen on the runway of exclusive fashion shows, featured on Project Runway and recognized by magazines such as “Lucky”, “People”, “Seventeen”, and numerous international publications. VOLATILE is more than a shoe; it’s a lifestyle.
The success of the VOLATILE footwear has presented opportunities for Palos Verdes Footwear to launch new divisions with a huge international presence. With this success, the trendy collection, Very Volatile, was launched in 2005, and since has intrigued a large following for fashion forward trends and has become a brand leader in the footwear industry. June 2009, VOLATILE launched the VOLATILE Kids Footwear Division and VOLATILE Handbag Division.